Why Dual Brands
The Dual Branded concept brings numerous advantages, unlocking opportunities to boost revenue and enhance customer loyalty
1. Complimentary Brands
Offering distinctive and non-competing dishes.
One of the key advantages of our Dual Branded concept is the limited menu overlap. Each brand leverages their unique menu offerings, that have low overlap.
2. Capturing All Dayparts
IHOP shines in the morning.
Applebee's thrives in afternoons and evenings.
Dual branded concept sales per hour maximize AM & PM dayparts. Graph shows weekly sales per hour for DFC UAE.
3. Optimizing Restaurants for Success
Two brands under one roof optimizes operations.
- Using same back of house kitchen-incremental equipment required
- Leveraging and cross training staff
- Sharing management
- Sharing fixed costs
- Maximizing productivity by hour and by headcount
4. Enhancing Economics and Returns
Capitalize on each brand’s unique strengths and dayparts, delivering a great all-day menu.
Improved unit economics leading to favorable returns.
5. Empowering Team Member Engagement
Fostering engagement and satisfaction among team members.
6. Elevating Guest Experience
Enriched choice and convenience for guests.