International Privacy Policy

Effective Date : January 1, 2023

Your privacy is important to us. Dine Brands Global, Inc. understand your concerns regarding how information about you is used and shared, and we appreciate your trust that we will use and share information about you carefully and sensibly.

This Privacy Policy describes what information Dine Brands Global, Inc. and its affiliates, including International House of Pancakes, LLC (“IHOP”), Applebee’s International, Inc. (“Applebee’s”), and Fuzzy’s Taco Opportunities, LLC (“Fuzzy’s”) (collectively “Dine,” “ us,” “our,” and “we”) collect about you, how we collect it, how we use it, with whom we may share it, and what choices you have regarding it. This Privacy Policy applies to your use of our International Franchising websites available at and (the “Sites”) and your application to become a Dine franchisee.

We encourage you to become familiar with this Privacy Policy. By accessing and using the Sites, you agree that you have read and understand this Privacy Policy and that you accept and consent to the privacy practices (and any uses and disclosures of information about you) that are described in this Privacy Policy.

This Privacy Policy does not apply to any websites operated by third parties. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of other companies or other websites. We encourage you to seek out and read the privacy policy of each website that you visit.

How Do We Collect Your Information?

Dine collects information relating to you and your use of the Sites to provide services and features that are responsive to your needs. Dine collects personal information in the following ways:

  • From you. We collect information from you when you request information, provide us with information through our Request for Consideration form, send us email, send us postal mail, speak with us on the telephone, or otherwise interact with us.
  • From other third-party sources . We may receive information about you from our third-party service providers who help us to provide services to you, including our Sites and social media providers.
  • Automatically as you navigate the Sites . Information collected automatically may include usage details, email address, IP addresses, and information collected through cookies and other tracking technologies.

What Information Do We Collect?

Information You Provide to Us

We may collect the following information about you, including, but not limited to:

  • First and last name
  • Company name
  • Postal address and/or zip code
  • Email address
  • Phone number
  • Date of birth

· Information related to your business entity:

o Background information regarding your partner and business entity finances

o Requested region for franchise information

o Operations management experience

Information We and Our Third-Party Service Providers Collect

When you use our Sites, we and our third-party service providers automatically collect information about how you access and use the Sites and information about the device you use to access the Sites. We typically collect this information through a variety of tools including cookies, web beacons, pixels, social media widgets, other tools to enable data recording and indexing, and similar technology (collectively, “ tracking technologies”). We and our third-party partners may automatically collect such information as:

  • IP or MAC address
  • Device type
  • Unique device identifier (UDID) / other device identifier (IMEI)
  • Browser type
  • Operating system or platform
  • Name of Internet Service Provider (ISP)
  • Referring website
  • Exiting website
  • Clickstream data
  • Search terms entered on the Sites
  • Pages visited on the Sites
  • Time, date, and duration of visit to the Sites
  • Whether you open emails from us
  • Links you click on in our emails and on our Sites, including ads
  • Whether you access our Sites from multiple devices
  • Other interactions you may have on our Sites
  • Location / geo-location (latitude/longitude, Wi-Fi / cell tower location, etc.)

How Do We Use Your Personal Information?

We process personal information in order to provide services to you and additional services you request, as well as to respond to communications from you. The precise purposes for which your personal information is processed will be determined by the request and by applicable laws, regulatory guidance, and professional standards.

We use information we collect from you and information that we collect automatically to manage and improve our Sites and our business. We take steps to ensure that your rights are safeguarded. For example, we use information to:

· To provide services to you which includes evaluating and communicating you regarding the prospects of becoming a franchisee

· To provide our Sites and its functionalities to you.

· To conduct data analytics to support our Sites and business.

· Manage our business needs, such as monitoring, analyzing, and improving the services and the Sites’ performance and functionality. For example, we analyze website user behavior and conduct research and analysis about the way you and other users use our Sites.

· Manage risk and protect the Sites. We use data to better protect our services, our Sites, and you by helping to detect and prevent fraud and abuse of the Sites and our services.

  • To operate and improve our business.
  • To maintain our records.

· Conduct internal monitoring and training.

· Conduct processing necessary to fulfill other contractual obligations for you.

· To comply with our legal and regulatory obligations. We will use your information as necessary to enforce the terms of our Sites and services to comply with all applicable laws and regulations.

· For other purposes for which you provide your consent. For other purposes which are disclosed to you at the time your information is collected or for purposes which can be inferred from or are obvious given the circumstances of collection.

Do We Disclose Any Information to Outside Parties?

We do not sell, trade, or transfer your personal information to third parties, except in the circumstances described below.

  • Our affiliates. We may share your personal information with our affiliates and between all Dine brands (including Applebee’s, IHOP, and Fuzzy’s) to serve you, including for the activities listed above.
  • Our franchisees. We may share your personal information with Applebee’s, IHOP, and Fuzzy’s franchisees.
  • Third-party service providers. We may disclose your personal information to our vendors and other third-party service providers, such as credit card processors and website hosts, that help us provide services, support features on the Sites or in franchise restaurants, or otherwise market our brands. We may also disclose aggregated, de-identified information, and analyses and reports derived from such information, to service providers, advertisers, merchants, consumer and market research companies, and other organizations. These service providers are responsible for their own compliance with data protection laws.
  • Legal requirements and business transfers. We may disclose personal information: (i) if we are required to do so by law, legal process, statute, rule, regulation, or professional standard, or to respond to a subpoena, search warrant, or other government official requests; (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss; (iii) in connection with an investigation of a complaint, security threat, or suspected or actual illegal activity; (iv) in connection with an internal audit; or (v) in the event that Dine is subject to mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.

What Choices Do You Have About Your Personal Information?

We offer certain choices about how we communicate with you and what personal information we obtain about you and share with others.

  • E-mail. If you no longer wish to receive emails from us, you may opt-out from receiving future emails from us by contacting us at the email address or phone number below.
  • Cookies. We provide a variety of services on our Sites using cookies. We place cookies on your device in order to provide you with personalized access to essential services, enhance functionality, and to show you offers and services tailored to your interests. A cookie is a small piece of data that a website can send to your browser, which may then be stored on your hard drive as a “tag” that identifies your computer. Cookies help to navigate from page to page on a website, provide secure connections, gather statistics about the usage and effectiveness of our Sites, and remembers preferences from a previous visit, when you return. As further discussed below, we use third-party services for analytics and interest-based advertising purposes. These service providers and ad partners may use cookies alone or in conjunction with unique identifiers, beacons, and other tracking technologies to collect information about you when you use our Sites, open our emails, or interact with our ads. Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. Please note that by disabling or deleting cookies, you may not be able to access the full functionality of our Sites. Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs or clearing opt-outs that you previously set.
  • Do Not Track. Because there currently is not an industry or legal standard for recognizing or honoring Do Not Track (“DNT”) signals, we do not respond to them at this time.
  • Location Data. You may opt-out of having your location data collected by Dine at any time by editing the appropriate setting on your mobile device (which is usually located in the settings of your device) or by emailing us at [email protected] .

Use and Disclosure of Non-Personal Information

Dine may collect, use, share, transfer, and otherwise process de-identified and aggregated information that it receives or creates for any purposes in its sole discretion, in compliance with applicable laws. Dine is the sole and exclusive owner of such de-identified and aggregated information, including if Dine de-identifies personal information so that it is no longer considered personal information under applicable laws.

Data Automatically Collected

Dine uses Google Analytics to process personal information about your use of our Sites. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Sites.

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “ How Google Uses Data When You Use Our Partners’ Sites or Apps. ” You may download the Google Analytics Opt-Out Browser Add-On for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites .

We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites (including our Sites) over time and across different websites. The data collected may be associated with your personal information. These advertisements may appear on our Sites and on other websites and may be sent to you via email.

We use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to our Sites to generate targeted advertisements to you on other websites that you visit. To opt out of this type of advertising by Google, customize your ad preferences, or limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s Personalized Ad Opt-Out Instructions . Opting out will not affect your use of our Sites.

To change your preferences with respect to certain online ads or obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer Opt-Out Page or the Digital Advertising Alliance Self-Regulatory Program . Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting out of targeted advertising does not opt you out of all ads, just those targeted to you.

Google Maps . Our Sites contain maps provided by third parties and/or service providers for your convenience. Dine and such other parties may collect data about how you interact with the maps. For example, Google may collect usage data on maps embedded on the Sites. Even if you do not interact with the maps, Google may still collect certain information about your interactions with our Sites if you are signed into your Google account when accessing our Sites. Please see Google's Privacy Policy for more information.

International Use of the Sites

The personal information that we collect and generate about you may be transferred, stored, or accessed in a destination outside of your country which may have less strict, or no, data protection laws, when compared to the laws in your country. Any transfers of personal information outside your local country will be conducted in compliance with the international data transfer restrictions that apply under applicable data protection laws.

We take legally required steps under applicable data protection law to ensure that adequate safeguards are in place (e.g., standard contractual clauses, data transfer agreements, etc.) to protect your personal information in accordance with this Privacy Policy. You may contact us for more information about the safeguards that we have put in place to protect your personal information and your privacy rights when we make cross-border transfers of your personal information.

Legal Basis for Processing

Our legal basis for processing the personal information described in this Privacy Policy will depend on the personal information concerned and the context in which we process it. We process personal information from you where the processing is in our legitimate interests (including the purposes described, above, in How Do We Use Your Personal Information?) or if we otherwise have your consent.


Dine does not process personal information for the purpose of marketing without first obtaining your express, opt-in consent or having a legitimate interest for doing so. You have the right to object to the processing of personal information for marketing purposes at any time by contacting us at[email protected].

Automated Decision Making

Dine does not make any automated decisions on your behalf or about you without first obtaining your express, opt-in consent. In the event we secure your consent to do so, you have the right to object to the processing of personal information via automated decision making at any time by contacting us at [email protected].

Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

Request access to your personal information.

Request correction of your personal information.

Request erasure of your personal information. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal information.

Request restriction of processing of your personal information.

Request the transfer of your personal information to you or to a third party.

Withdraw consent at any time where we are relying on consent to process your personal information.

For more information on how to exercise any of these rights, see the “ Contacting Us” section below. Depending on where you are located, you may have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning your personal information. We encourage you to first reach out to us, so we have an opportunity to address your concerns directly before you do so.

How Long Do We Retain Your Personal Information?

We will keep your personal information for the period necessary to fulfill the purposes described in this Privacy Policy unless a longer retention period is permitted or required by law.

Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our apps. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. We urge you to read the privacy policies of other websites before submitting any information to those websites.

How Do We Protect Your Information?

Dine has implemented reasonable physical, technical, and administrative security standards to protect personal information from loss, misuse, alteration, or destruction. We strive to protect your personal information against unauthorized access, use, or disclosure, using security technologies and procedures, such as encryption and limited access. Only authorized individuals access your personal information, and they receive training about the importance of protecting personal information.

Children’s Information

We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on the Sites or on or through any of its features, including your name, address, telephone number, e-mail address, or any username you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected].

Contacting Us

For any questions, or to request further information regarding this Privacy Policy, please contact us at [email protected].

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by e-mail to the primary e-mail address specified in your account and/or possibly through a notice on our Sites’ home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you and for periodically visiting our Sites and this Privacy Policy to check for any changes.